empathy map

Immersing in the context and walking a mile in the shoes of the ones you design for is essential to find the most important questions you have to give a meaningful answer to. This ensures that you make your decisions about your product or service based on real life data and solid knowledge not just a hypothesis.

The best ideas are borned in the company of diverse minds. You can get the best result from ideation sessions if people with diverse mindsets are involved, the problem is well defined, participants are highly motivated to solve them, they are allowed and encouraged to express themselves freely,  and also have domain specific  knowledge.