Make strategy the starting point of design
Design is purpose driven, and you have to define that purpose clearly if you want it to succeed. That is why strategy and design walk hand in hand. Strategy should be the starting point of design.
The principles of design have been infiltering lately into every field of worklife, and that is good so. Design by definition is purpose driven and aims for an effective and attractive result. If you let those guiding principles lead your thinking while building your business you definitely will end up with a better product.
It”s not that thinking long term has not been in the toolbox of project founders or that nobody has been planning for the next steps before when starting a business. The thing is that how we do can make the difference.
Maybe it is your first project or your first business you are starting to build, but definitely there have been millions of people on the same path before you and if you can use what they have learned on the way will bring you to a better position even as a fresh starter.
"Framework makes the game work."
Framework that you can fill with your own content. After all, you are the one that knows the most about what you are doing.
What strategic design adds is an approach that reveals the questions you have to answer in order to arrive at a better result than that you would arrive at without it.
Strategy is the starting point of design. And if you apply the principles of design thinking (user-centred, co-creative, sequencing (iterative), evidencing (visual) and holistic) when creating the strategy
you will have all the chance to end up with a product or service that is desirable, viable and feasible.
Innovation always lies at the intersection of this trio.
That is why a strategic design process starts with an analysis that allows us to reframe the challenge based on facts instead of assumptions, which leads to a concept that gets validated by testing, Of course, this is not a one-size fits all process, it has to be tailored to the exact context you bring.
If you have a strategic question, please contact me, and we will find out what suits you best.